Reed have partnered with an established specialist equipment manufacturer based in the Southwest. They are seeking a hands-on, driven Area Sales Manager to cover the southern half of the UK (Midlands southwards) and take ownership of a territory with huge growth potential.This role is perfect for someone who thrives on being out on site, running demos, and winning new business.The RoleThis is a demo-led and site-focused sales position where you''ll be showcasing high-value technical inspection systems, including:Inspection equipmentFully fitted inspection vans (typically £100k-£150k+)A range of specialist inspection and survey systemsYou''ll regularly visit contractors and infrastructure businesses, running demonstrations in real-world working environments.Key responsibilities include:Delivering on-site demonstrations of technical inspection equipmentGenerating and converting new business opportunitiesBuilding strong relationships with drainage contractors, utilities, civil engineering firms, and infrastructure companiesManaging a full end-to-end sales cycleAttending industry events and trade exhibitionsDeveloping a strong, sustainable pipeline of capital equipment salesOccasional travel to the company''s Head Office in Somerset for meetings, product training, and team collaborationThis is a field-based role, and the vast majority of your time will be spent out on-site seeing customers and doing product demos, not behind a desk.What We''re Looking ForA proactive, self-motivat