We''re looking for a performance-driven Residential Marketing Manager to own lead generation, demand growth and social channels for our accommodation business. This is a hands-on, execution-focused role responsible for running acquisition campaigns, social channels, optimising user journeys, and turning marketing activity into qualified enquiries and confirmed bookings. It''s ideal for an experienced marketing professional who thrives on results, testing, and seeing direct commercial impact.Role ObjectivesDrive qualified leads and bookings for our accommodation offerings through performance-led marketing.Own the top- and mid-funnel: generating demand, capturing enquiries, and supporting conversion into sales.Ensure all marketing activity (content, paid media, OTAs, and email) is directly aligned to increasing occupancy and revenue.Leverage AI to automate and improve data analysis, execution and reporting.Key ResponsibilitiesPerformance Marketing and Lead GenerationPlan, launch, and optimise paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.Manage lead funnels from first touch through to sales handover, ensuring clear tracking, attribution, and follow-up.Continuously test and optimise creatives, audiences, messaging, and landing pages to improve cost per lead and conversion rates.Content and Conversion CampaignsCreate and manage performance-focused content across Instagram, TikTok, LinkedIn, and email, designed to drive clicks, enquir