E-commerce - Paid Media Manager
Paid Media E-commerce ManagerSalary: Up to 55,000Location: UK (Hybrid) 1day in the office (open to once a month ) I''m currently working with a growing performance marketing agency that specialises in driving measurable results for clients across the construction, trade and e-commerce sectors.Due to continued growth and a strong pipeline of new business, they are looking to hire a technically strong Paid Media E-commerce Manager with deep expertise in Google Shopping, Google Merchant Center and product feed optimisation.This role sits within an established paid media team and reports into the Head of Paid Media, managing a portfolio of 5-10 e-commerce clients ranging from specialist retailers to large online stores.The RoleThis is a highly technical performance marketing role focused on improving the visibility, efficiency and profitability of e-commerce campaigns through feed optimisation and Google Shopping strategy.You''ll be responsible for ensuring product data is structured correctly, feeds are fully optimised, and campaigns are continuously tested and improved to drive CTR, conversion rate and ROAS.Key ResponsibilitiesFeed and Google Merchant Center OptimisationManage and optimise Google Merchant Center product feedsEnsure all product data contains enriched attributes including brand, colour, size, material, dimensions and Google categoriesDiagnose and resolve feed errors and disapprovalsStructure product data to align with Google Shopping best practicesClearly explain
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