Digital Marketing Manager Salary: £55,000 £65,000 Location: Hybrid minimum 3 days per week in-office We are recruiting on behalf of a growing, family-run financial services business that is investing heavily in its in-house marketing capability. This is a newly created, permanent position for a Digital Marketing Manager ready to take full ownership of paid media, SEO, AI-driven strategy, and performance-based lead generation. This is a strategic and hands-on role. You''ll be responsible for significantly increasing high-quality lead volume across paid channels, organic search, and emerging digital platforms. The business currently generates around 600 leads per month, primarily via paid social your role will be to maintain that volume, improve cost efficiency, and dramatically grow the share of leads from organic and owned media. Key Responsibilities This role combines strategy, execution, and performance management: Own and scale paid media campaigns across Meta, Google Ads, and other performance platforms Manage and optimise a paid media budget of £150,000 £250,000 annually (increasing over time) Create, test, and iterate ad creatives, landing pages, and messaging Design and execute a full SEO strategy (technical, on-page, and content-based) to drive organic growth Improve website performance for lead generation (CRO, UX structure, SEO alignment with search intent) Use AI tools daily for research, copy, analysis, testing, and efficiency Ensure full tracking, attribution, a