We re looking for a Senior Innovation and Development Lead to help shape the future of how we grow income and engage customers at the British Heart Foundation (BHF). This isn t about theory, it s about turning bold ideas into real, sustainable income streams. From new fundraising products to reimagining traditional models, you ll take concepts from insight test launch scale. Responsible for driving innovation that delivers both impact and income you will: Identify new audience problems and income opportunities, using desk research, internal insight and commissioned customer research. Turn insight into new fundraising propositions (including digital, subscription and challenge based products), developing and refining concepts with clear success criteria. Test, pilot and launch ideas at pace, using MVPs and a test and learn approach to decide what to scale, adapt or stop. Build robust business and investment cases, including commercial modelling (e.g. payback, NPV and unit economics). Influence senior stakeholders with clear, evidence based recommendations. Lead successful propositions into BAU. This is a big role that offers genuine ownership, with all delivery led and delivered in house without the support agencies. Visible at senior level the role provides the opportunity to turn insight into real impact. About you As our ideal candidate, you ll bring senior level experience in innovation, fundraising or product development, with a clear ability to turn insig