Head of Marketing and Engagement
Role Overview The Talent Set are delighted to partner with the wonderful Lincs and Notts Air Ambulance on a fantastic Head of Marketing and Engagement role. The successful candidate will shape an integrated marketing and mass fundraising function, guiding regular giving, appeals and lottery programmes worth approximately £6-£7 million. The role will connect insight, supporter care, digital activity and compelling campaigns to grow sustainable income and deepen relationships supporting life-saving services. Key Responsibilities Lead the strategy and delivery of regular giving, appeals and lottery programmes. Develop integrated, multi-channel campaigns that increase acquisition, retention and supporter value. Establish clear objectives, budgets, KPIs and evaluation frameworks across marketing and fundraising activity. Lead marketing, mass fundraising, supporter care and insight functions, supporting development and effective collaboration. Use research, segmentation and performance data to improve campaigns, products and supporter journeys. Oversee digital marketing across email, social media, paid media and web content. Ensure communications reflect the organisation''s values, brand and impact. Manage agencies, suppliers, budgets and forecasting with transparency and accountability. Contribute to organisational planning, governance, risk management and senior-level decision-making. Person Specification Significant senior experience leading integrated marketing and ..... full job details .....
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