Head of Brand Marketing and Audience
Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it. Location: Based in our London office (we are open to a range of flexible working options, in line with Crisis'' Hybrid-Working Policy) About the role This new, senior and specialist role will lead the development and delivery of the Crisis brand, marketing and audience work, helping more people connect with our bold cause, supporting income generation and growth, and strengthening our reputation. This is a highly impactful position, bringing together a new audience insight approach, a re-structured brand development, creative studio and content teams, plus a person-centred storytelling function. The role will provide impactful leadership of our marketing and an equitable approach to the needs of Crisis in raising awareness and donations. It also oversees our content strategy and how we measure the impact of our brand and marketing, while building strong collaborative relationships across the organisation and with external partners. About you: You''ll bring your experience in brand and marketing strategy to help us connect with more people and make a real difference together If you love turning audience insights into creative campaigns and enjoy seeing the impact of your work, you''ll fit right in. Your up-to-date knowledge of market research and brand management will help us stay a
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