Job title: Lead Digital Analyst Contract: Permanent Salary: £56,626 - £62,919 DOE Location: London - Hybrid Application closing date: Friday 20th March 2026 Job Purpose BMJ is a global healthcare knowledge provider. To support our vision for a healthier world, our digital infrastructure must be engineered for precision. We are recruiting a Lead Digital Analyst to serve as the architect of our digital measurement frameworks. This is a position of strategic authority, not a traditional tagging role. You will bridge the gap between technical engineering and stakeholder insight, ensuring our data foundations are trusted, privacy-centric, and robust. As a senior member of BMJ s Data function, you will own the integrity of our digital analytics infrastructure and provide end-to-end technical oversight across our platforms. By minimising technical debt and developing a scalable, automated architecture, you will empower our product, marketing, and editorial teams. Your role is to ensure that as we move toward an AI-driven future, our data is a strategic asset. Responsibilities Architectural Integrity: Design and maintain a robust, scalable tracking architecture across all BMJ platforms, moving beyond standard implementations to create bespoke, high-value data layers. Data Governance: Act as the guardian of our digital analytics data, ensuring our metrics are audited, accurate, and fully compliant with industry governance and privacy standards Empowering Insight: Lead BMJ''s move