Creative Strategist

Social network you want to login/join with:We believe football has the power to change culture, society and a brand’s trajectory. But we see lots of brands work in football, with very few making football work for them.We operate a full-service creative and strategy studio powered by the world’s biggest football content business. We’re passionate about working with brands to help them find their authentic position in football and drive resonance with fans.Footballco’s content and media business reaches more than 720 million football fans across the world each month entertaining and inspiring them across social, web, IRL and leveraging our roster of football brands including Goal, MUNDIAL, Front Three, Voetbalzone, Kooora and Spox. No one else has our reach or depth of understanding within the game. We are a team of over 300 people, in 16 countries around the world.About The RoleWe’re looking for a Strategy Director with a passion for unearthing cultural, consumer and content insights and communicating them in an inspirational way to sell brave ideas to a wide range of clients looking to engage consumers via their passion for football.We’re looking for someone who has a firm grasp on what true insights are, how to find them and understands the change they can create. This person can identify the key elements in client briefs, find gold in data, understand social/digital trends and analytics and use all of this to help create best-in-class campaign strategies.The successful candidate will have the ability to think calmly and creatively on tight timelines and question perceived wisdoms in the drive to find the best solution.What you''ll be doing:Work closely and collaboratively with key internal stakeholders including sales, client services, creative and editorial teamsClarify briefs and commercial challengesSupport local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal outputIdentify insights, and package them in relevant waysBe able to identify, validate and communicate a strategic solution to a commercial, brand or audience briefClearly brief, inspire and feedback to creative and editorial teamsEvaluate concepts and creative work against the original strategyCraft content strategies that get the best out of social and digital platforms, delivering measurable resultsUse your ability to clearly communicate, collaborate and persuade to drive projects through to successful conclusionsWhat you have:Experience working in an agency strategy, brand strategy, media partnerships or sports marketing roleDemonstrable cultural and/or creative strategy expertiseExperience in developing campaign proposals that deliver on marketing goals either at an agency, client or media ownerStrong understanding of digital and social platforms and the changing landscape of sports content consumptionThe ability to combine creativity with consideration of performance metricsThe ability to create and deliver compelling presentationsUnderstanding and experience of the sports, media or entertainment industriesUnderstanding of the needs of brands, media, rights-holders and talentFootballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
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