Senior Insight AnalystStockport (Hybrid - 2x Days a Week)£40,000 - £50,000THE COMPANYThis is an opportunity to join a well-established, customer-focused business with a strong data culture, following an internal promotion within the analytics team; you''ll sit within a high-impact Customer and Commercial Analytics function, working closely with Digital, Marketing, and Contact Centre teams to drive performance through insight!THE ROLEThis is a commercially focused analytics role centred around the end-to-end customer journey: from initial lead through to conversion. You''ll analyse how customers interact across channels, identify drop-off points, and deliver actionable insights that directly influence marketing spend, contact strategy, and sales performance; this role blends deep-dive analysis, stakeholder engagement, and real-time performance reporting. Key Responsibilities:Analyse the customer journey from enquiry/ad response through to conversionDeliver sales funnel reporting (conversion rates, drop-offs, engagement trends)Evaluate marketing performance and ROI across channelsMonitor and optimise contact centre performance (sales-focused metrics)Identify customer pain points and opportunities to improve CX and conversionTranslate stakeholder questions into clear analytical outputs and recommendationsSupport real-time decision-making with data-driven insightsYOUR SKILLS and EXPERIENCEStrong SQL skillsProven experience delivering insights in a commercial / customer-focused en