Job Specification: Industrial IoT and Embedded Computing Sales Lead / Supervisor Location: UK (HQ + customer visits) Reports to: Sales Director Department: Sales Type: Full-time, Permanent Salary: Negotiable Role Purpose We are seeking an experienced Industrial IoT and Embedded Computing Sales Lead / Supervisor to oversee a UK sales team, drive new business opportunities, and support design-in engagements across key industrial and defence sectors. This role combines technical sales leadership, business development, and solution positioning. Reporting to the Sales Director, the Sales Lead / Supervisor will manage the day-to-day activities of the UK sales team, ensuring alignment with company objectives, consistent pipeline development, and effective execution of customer engagement strategies. Key Responsibilities Supervise and support the UK sales team, providing guidance, coaching, and performance feedback. Drive new business in industrial, transportation, defence, and IoT markets across the UK. Engage early in the design cycle to position embedded and rugged computing platforms for design-in wins. Translate technical requirements into commercial proposals, collaborating with engineering, compliance, and production teams. Oversee sales operations, ensuring consistent CRM usage, pipeline visibility, and accurate forecasting. Develop and maintain key customer relationships to ensure long-term partnerships and repeat business. Support UK partner and distribution networks, prov