Drive growth, take ownership .and lead from the front. We re assisting a successful and growing direct-to-consumer e-commerce business in their search for a commercially driven General Manager. Working directly with the owner and founder of the business, this key appointment will assume full ownership of online performance and day-to-day operations, while playing a key role in shaping the wider business strategy. Situated in a semi-rural location, in the heart of Essex, this is the ideal opportunity for someone who thrives on crafting business strategy, making decisions, and taking responsibility. You ll be accountable for driving e-commerce revenue, profitability, customer lifetime value, and the overall performance of the business. You won t just execute strategy. you ll define it, working closely with the owner to set direction and turn robust business plans into exciting results. What you ll be doing Owning and driving e-commerce growth, revenue, and margin Contributing to and shaping business strategy and commercial direction Increasing repeat purchase, retention, and customer lifetime value Leading all performance marketing activity with a clear focus on ROI Managing paid media across platforms such as Meta, Google, Bing, YouTube, and TikTok Identifying, testing, and scaling new acquisition channels Leading, motivating, and performance-managing a team of six Improving systems, processes, and customer experience to support sustainable growth. Who this role is for? You