Senior Data Scientist, MarketingRemote (UK) £70,000 - £90,000An exciting opportunity to join a fast-growing, data-driven business where marketing measurement sits at the heart of commercial decision-making. This role offers the chance to own advanced modelling initiatives, influence budget allocation, and shape how marketing performance is measured across the organisation.The CompanyThey are a digitally-focused consumer business operating at scale, with a strong commitment to data-led decision making. Their collaborative culture empowers employees to take ownership of high-impact projects and influence business strategy. With a modern data stack and a growing analytics function, they offer an environment where experimentation and innovation are actively encouraged.The Role Own and develop the organisation''s Marketing Mix Modelling (MMM) framework using modern modelling techniques. Deliver actionable insights on marketing effectiveness, media performance, and budget allocation. Design and evaluate incrementality testing programmes, including lift studies and geo-based experiments. Partner with Marketing teams to improve attribution, measurement, and channel performance. Build and maintain Lifetime Value (LTV) models to support acquisition and retention strategies. Apply statistical and causal inference techniques to identify growth opportunities and optimise investment decisions. Translate complex modelling outputs into clear recommendations for stakeholders. Your Skills ..... full job details .....