CRM ManagerBradfordSalary range of £45,000 - £55,000+ Hybrid WorkingABOUT THE ROLE:This role focuses on developing and improving CRM and lifecycle communications across email, SMS and direct mail to drive engagement, retention and commercial growth. The role is based just outside Bradford with hybrid working available!DUTIES and RESPONSIBILITIES: Own and develop CRM and lifecycle strategy.Build and optimise automated customer journeys across email, SMS and direct mail.Use data and segmentation to improve targeting and performance.Increase bookings, retention and customer value.Execute brand campaigns through CRM channels.Lead testing, reporting and optimisation.Own CRM automation, workflows and best practice in Klaviyo. REQUIRED SKILLS: Experience in CRM marketing.Strong email and SMS campaign delivery experience.Commercial mindset with focus on growth, retention and customer value.Able to build CRM processes and programmes from scratch.Experience using Klaviyo is highly desirable. LOCATION:This is a hybrid working role based just outside Bradford 2 days working from home.SALARY / BENEFITS Salary of £45,000 - £55,000 depending on experience.Pension SchemeFree on site parkingHybrid working TO APPLYPlease email your CV through to Matt Wright in strict confidence or apply directly to this job posting.ALTERNATE TITLESCRM Executive CRM Specialist Marketing Automation Executive CRM ManagerCV Screen Ltd acts as an employment agency for permanent recruitment and employment business f