Key Responsibilities Develop and deliver annual marketing plans to support company objectives across B2B and B2C channels. Lead brand development and positioning initiatives for key owned and distributed brands. Analyse market trends and competitor activity to identify new opportunities. Campaign Management Plan and execute 360 marketing campaigns including trade promotions, digital media, PR, and experiential. Oversee content development for websites, social media, newsletters, packaging, and POS. Manage agency relationships and creative partners to ensure timely, high-quality output. Trade and Retail Marketing Work closely with the sales team to develop trade marketing materials, promotional calendars, and seasonal activations. Coordinate brand presence at trade shows, retail events, and food festivals. Support new product launches with compelling toolkits and sell-in presentations. Budgeting and Reporting Manage marketing budgets, ensuring ROI through data-driven planning. Track KPIs and performance metrics across campaigns and channels. Present insights and recommendations to internal stakeholders and brand partners Attributes: 4+ years experience in a marketing role, ideally within FMCG or food and drink sectors. Proven track record of campaign delivery and brand growth. Strong communication and project management skills. Proficient in digital marketing tools and platforms (e.g. Meta, Google Ads, Mailchimp, Canva). Knowledge of ethnic foods or world cuisines is highly d