Senior Data Scientist (Growth / GTM / Analytics) - Global Software Business - LondonRate: £407 per day (Inside of IR35)Duration: 12 months OverviewWe are looking for a commercially minded Senior Data Scientist to drive data-led growth across a global, subscription-based business.This role focuses on identifying untapped market opportunities, improving customer targeting, and enabling data-driven go-to-market strategies.You''ll work at the intersection of Data Science, Sales, Marketing, and Strategy, translating complex data into actionable insights that directly impact revenue growth.Key ResponsibilitiesMarket Opportunity and Revenue ModellingDevelop models to quantify market opportunity (e.g. TAM/SAM) and identify whitespace across global segmentsAnalyse customer and market data to uncover untapped revenue potentialDeliver insights to support strategic planning and growth initiativesCustomer and Growth AnalyticsBuild and deploy propensity models to improve acquisition, upsell, and retentionDevelop customer segmentation frameworks to enhance targeting and campaign effectivenessPartner with commercial teams to optimise go-to-market strategies and sales performanceData Science and ModellingDesign, develop, and iterate on predictive models that drive measurable business impactApply statistical and machine learning techniques to large, complex datasetsEnsure models are scalable, interpretable, and aligned with business needsData Collaboration and EnablementWork closely with Data