Senior Analyst, Revenue & Yield Management EMEA

Job Summary
The Disney Advertising portfolio covers world leading brands within The Walt Disney Company''s entertainment segment and related film, television, and streaming businesses. This includes family favorites Disney, Pixar, Marvel, and Lucasfilm, general entertainment networks ABC, Star, and FX, sports leader ESPN, iconic factual brand National Geographic, and our flagship streaming product, Disney+.Within Disney Advertising EMEA, Business Operations serves as the core sales support group, ensuring strategic alignment and operational efficiency. Key functions include media planning and campaign management (Client Services), ad tech and vendor oversight (Automated Operations), and forecasting and reporting (Revenue and Yield Management). These teams define policies, build processes, enable capabilities, and manage daily workflows that support Sales success.The Revenue and Yield Management (RYM) team delivers critical inventory and revenue forecasting, reporting, and management, particularly for Disney+. They oversee planning tools and systems, ensuring Sales and Ops have access to necessary data and are entering campaign details accurately and timely. They sit at the heart of the Sales organization and collaborate closely with leadership, Operations, Finance, Trading, Analytics, and Strategy teams. They ensure consistency in reporting, alignment with financial goals, and clear visibility into Ad Sales performance across EMEA.In the pre-sale phase, the RYM Analyst supports media planners by optimizing our inventory forecasting system, answering complex availability requests, and maintaining detailed pricing documentation. They also help create, analyze, and iterate media packages that maximize yield, while meeting advertiser demand and aligning with business priorities.Post-sale, the RYM Analyst assists with revenue tracking and analysis to review performance and guide future strategy. This includes compiling and distributing regular reporting for global and regional leadership, monitoring inventory levels and usage, and identifying revenue opportunities or risks. They work across dashboards and systems, and support offline analyses when needed.The ideal candidate brings experience in digital inventory and revenue management, preferably in streaming video products. They are detail-oriented, well-organized, commercially aware, and confident using data to support strategic decisions that drive business forward.This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).The Opportunity and Responsibilities:
Form a key part of the Revenue and Yield Management function within the EMEA Ad Sales organisationProvide answers to complex inventory availability requests, including helping build sponsorship packagesAnalyse data to identify ad inventory/revenue impacting insights, trends, and patternsAssist in the optimisation of forecasting tools and systems, constantly exploring ways to improve processes and efficienciesForecast sellable ad impressions at a network level and for specific inventory segments to assist Sales and Operations with media planning and adjustments to active campaigns, factoring in category/brand restrictions, content rules, age limitations, and user experience considerations (i.e. frequency capping)Provide guidance to campaign managers for reallocation options on under-pacing campaignsAssist in maintaining detailed pricing documentation (scatter, trading, premiums, discounts, added value, etc.)Design inventory reporting to monitor, regulate, and analyze supply and usageGenerate revenue tracking reports and analysis, using a variety of systems, and distribute to local, regional, and global Sales and Finance leadsTrack granular revenue spend by advertiser, brand, category, agency/holdco, and DSPEnsure the integrity of Sales data across multiple systemsAdvocate for EMEA Sales needs with global Product and Technology teamsCollaborate with global teams and act as a regional center of RYM excellence for other EMEA officesMaintain a comprehensive understanding of TWDC’s global content, product, and advertising strategies and policies, and those of the industry (i.e. competitor offerings, content trends, industry regulations, etc.)The Experience We Require From You:
Graduate level or equivalent experience5+ years in the advertising sector, either publisher/broadcaster/agency side or in ad tech, focusing on inventory analytics and revenue managementHighly competent in managing display and video ad inventory across websites, apps, and CTV environments, including both live and on-demand streamingStrong knowledge of digital ad sales strategy, process, transaction models, and ad systems/technologiesExperience working in ad-servers (i.e. Google Ad Manager), inventory forecasting engines (i.e. YieldEx), and BI tools (i.e. Microstrategy)Expert level user of Microsoft Excel and comfortable working with visualization softwareAdept in financial modelling and analysis, with experience contributing to annual budgeting and long-term strategic planningDemonstrated experience in extracting actionable insights and developing business strategies from dataGeneral understanding of the digital media landscape, platforms, technologies, key players, and revenue streamsExperience navigating the General Data Protection Regulation and similar advertising privacy requirementsStrong network of contacts within ad sales, technology, and operations industriesHistory of working with global stakeholdersProven success of collaboration, building consensus, and managing/delivering complex projectsComfortable representing company in external meetings and eventsMedia or entertainment brand experience is beneficial, as is familiarity with processes and policies of a multinational corporationThe Perks
25 days annual leavePrivate medical insurance and dental careFree Park Entry: You will have the opportunity to enter any of our parks with your family and friends for freeDisney Discounts: you are entitled to discounts on designated Disney products, resort FandB and ticketingExcellent parental and guardian leaveEmployee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health and Wellbeing Group, TRUST.The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
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