The role focuses on crafting and executing marketing and sales strategies while ensuring marketing tools and processes align with industry best practices and driving the creation of innovative content and ideas. Shortlisting in the New Year Client DetailsMy client is a growing B2B technology business with offices in Berkshire.DescriptionAs the Marketing Manager you will have the following responsibilities:Develop and refine marketing strategy, brand positioning, and messaging aligned with business goals and customer insights.Monitor market trends, competitor activity, and channel performance to optimise strategy and execution.Plan and oversee company presence at industry events and shows.Lead, mentor, and resource the marketing team while ensuring strong collaboration with sales and product.Oversee all marketing campaigns and creative assets across digital, social, and traditional channels, ensuring KPI and ROI performance.Own the company website, content strategy, reporting, and analytics.Build relationships with key customers, partners, and industry influencers, gathering market and satisfaction insights to inform strategy.Drive innovation by exploring new marketing technologies, identifying growth opportunities, and enhancing customer experience. Shortlisting in the New Year ProfileA successful Marketing Manager should have:Proven experience in a similar marketing role - with a clear track record of delivering measurable resultsStrong understanding of digital marketing